This workshop will cover a full spectrum of key public and media relations skills and competencies.
Attendees will learn in detail about the local and regional media landscape, news and ad value, crisis management, and event management among other topics.
They will also receive an overview of innovative media engagement tactics both online and offline.

Outline
1- Media Relations basics:
a. Pitching stories and interviews
b. Drafting and dispatching press releases
c. Preparing media lists
d. Handling invitations
e. Ensuring coverage
f. Preparing media analysis reports

2- Public Relations overview:
a. Elaborating a strategic PR plan
b. Establishing and maintaining presence on Social Media
c. Crisis Communication Management (A-to-Z)
d. Engaging journalists and influencers
e. Managing brand reputation

3- Event Management:
a. Planning a successful event or press conference
b. Coordinating with suppliers
c. Hosting events (A-to-Z)
d. Preparing an event report

Outcome
After the workshop, participants will be able to navigate clearly through the landscape of local media, journalists and news. They will be able to make strong news judgments to secure prominent
coverage, and pitch stories effectively to journalists while engaging the media proactively using creative PR platforms and techniques.