The “Digital Marketing & Advertising” course aims to equip candidates with the practical skills to operate all the elements of online communication, advertising and engagement with targeted stakeholders. It provides practical knowledge, useful tools and professional skills allowing candidates to plan, create, manage and implement powerful and effective digital marketing strategies. Get ready to learn from renowned digital consultants and industry experts with a proven track record of success and acquire all the necessary elements to succeed in today’s highly
competitive internet marketing space.

Learning Objectives
At the end of this course students will learn how to:
1. Brainstorm, create and execute an effective digital marketing strategy
2. Design, write and publish engaging blog posts and articles
3. Position their websites on page 1 of Google organic search (SEO)
4. Create and manage effective paid search marketing campaigns (SEM)
5. Build brand awareness by launching and managing display ads
6. Create, manage and advertise engaging content on social media
8. Read, analyze and interpret various key online advertising metrics
9. Leverage the power of Google Analytics to track conversions and improve overall results

Participants will have the chance to work on real case studies including many regional and global brands.

Course Audience
The “Digital Marketing & Advertising” course targets:
• Entrepreneurs and Business owners willing to integrate Digital Marketing into their marketing strategy
• Seasoned marketers wishing to increase their general skills in SEO, SEM, Online Advertising,Google Analytics, Social Media Marketing and Content Marketing
• University students or fresh graduates willing to work in the field of Digital Marketing
• Individuals with no previous experience who wish to start a career as digital marketers

Course Delivery & Certification Process
• Program Duration: 8 hours
• Format: The classes include both theoretical lectures and hands-on workshops and exercises
• Equipment: Students may bring their computers to follow the live demos on their own screen

Course Outline:
1. Introduction to Digital Marketing
• Latest digital marketing trends & stats
• The pillars of a successful digital marketing strategy
• Content marketing best practices
• Exercise: Differentiate digital media from traditional media

2. Search Engine Marketing (SEM): Advertising on Google Paid Search
• Introduction to Google Ads (Previously AdWords)
• Campaigns, AdGroups and Ads
• Ad editorial best practices
• Working with the keyword planner
• The different keyword match types
• Campaign and bid optimization
• Reading and analyzing Google Ads reports

3. Display Advertising and Video Marketing
• How Display advertising works
• Overview of the Google Display Network (GDN)
• Live demo: Creating a Display ad campaign on the GDN

4. SEO Basics: Search Engine Optimization
• SEO vs. SEM
• Key SEO tags and fields
• Onsite and content optimization basics
• Offsite optimization basics

5. Social Media Marketing & Advertising
• Deep dive into the Facebook ads manager
• How to effectively target your audience
 Live demo: Facebook and Instagram advertising

6. Web Analytics & Conversion Tracking
• Overview of Google Analytics
• Creating and tracking goals
• Computing your Return On Investment (ROI)
• Exercise: Calculate your campaign ROI

Trainers Bio

The training is delivered by Rami Audi and Imad Karam

Rami is an IBM certified engineer and expert in sales and digital marketing.
He founded with his partner Imad who is an ex Google London employee a leading firm to handle social media for clients.
They are experts in online marketing and advertising.

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Rami is a proficient digital marketing consultant with more than 10 years of experience in the field.

He has helped many local and international clients reach excellence on the digital marketing front by devising targeted strategies, guaranteeing correct implementation and insuring effectiveness.

His marketing work has spanned across a number of diverse industries, such as media publishing, utilities, retail, healthcare and the education sector.
He is a part time instructor of E-marketing at LAU – Lebanese American University. He holds a Bachelor of Engineering in Computer Engineering from LAU, an MBA from ESA – École Supérieure des Affaires – and a Masters of Management from ESCP – Europe Business School.

He is the co-founder and managing director of Clouds Media, a leading digital marketing and advertising agency based in Lebanon and the UAE and serving the GCC market. Rami is also Google AdWords certified.

Rami is a subject matter expert in the following areas:

SEM – Search Engine Marketing
SEO – Search Engine Optimization
Content Marketing
Social Media Marketing
E-Commerce
CRO - Conversion Rate Optimization
Digital Marketing Strategy Building

Previous work experience: Business Development Manager at an IBM Platinum Business Partner company – CBM – handling market development and revenue expansion. He also holds diverse IBM sales and technical certifications.

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Imad is a former Googler turned online marketing expert and digital consultant with over 10 years of experience in the field.

As a former Senior Industry Analyst at Google UK and as the current CEO at Clouds Media (a leading digital marketing agency based in Dubai and Beirut since 2010), Imad has advised, trained and helped hundreds of clients in Europe and the Middle East.

He has helped a large number of regional and multinational firms reach digital excellence including: Virgin Media, Times Online, The Daily Mail, MSN, Propertyfinder.ae, Balloonshop.ae, CBRE, Ray White, Mercedes Lebanon and many others.

Imad is a regular instructor at the Lebanese American University and teaches digital marketing to an audience of post-graduate students and EMBA students.

He is also a guest instructor at Saint Joseph University in Beirut and teaches the course “online marketing in the healthcare sector” for bio-marketing degree students.

He has been featured many times in local media and TV programs as a digital marketing expert.

Imad is a graduate of HEC Paris (Master of Science in Marketing and Management) and ESIB (Master of Telecom Engineering).

Previous experience includes working at Google UK, Merrill Lynch UK and General Electric.

Investment for the full course is 599$ for the online course instead of 1500$
(Dollar is at Bank rate - 3900LL, we accept cheque and bank transfers)
including hands on exercises, follow-up and certificate of attendance.

Booking is a must on info@ihavelearned.me

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You can also book:

• Online in USD - 599$: https://ihjoz.com/events/5390#checkout
• Online in LBP - 2 340 000 LL : https://ihjoz.com/events/6026?#checkout
• Live in Khoury Home, Maliks
• Or also OMT and Whish Money or our office (but contact us ahead on info@ihavelearned.me or by whatsapp on +961-3-614493)

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The event is live in-person but joining online is also possible.

Booking ahead is a must, places are limited.

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