Outline:

Part 1 – My Story: Resilience as Survival (10 min)

Early struggles and challenges.

Building ORIGIN in the middle of crises.

Reinvention as a survival mechanism.

Part 2 – The Lebanon Parallel (10 min)

Lebanon as a symbol of resilience.

How continuous crisis forces reinvention.

Why Lebanese entrepreneurs are uniquely wired to adapt.

Part 3 – Red vs Blue Oceans: The Framework of Reinvention (30 min)

Red Oceans: overcrowded markets, fierce competition → but still full of opportunity if you know where to look.

Blue Oceans: creating uncontested markets → how to identify, create, mature, and exit.

Hybrid Reality: why you don’t always need to reinvent the wheel.

Practical examples of both oceans (global + local context).

How entrepreneurs in Lebanon can apply this thinking.

Part 4 – Case Study: ORIGIN’s Reinvention Journey (10 min)

From a one-man startup → multinational consultancy across 4 countries.

Reinventing ORIGIN multiple times (financial crises, restructuring, war, Ai).

Moving from agency model → ecosystem model.

Lessons on resilience and spotting blue oceans.

Part 5 – Lessons for Entrepreneurs in Lebanon (5 min)

How to combine resilience with strategy.

Actionable advice: mindset shifts + opportunity identification.

Closing Message (2–3 min)

Resilience is Lebanon’s DNA.

Reinvention is the key to survival and growth.

The future belongs to those who create blue oceans in a red ocean world.

Q&A & Exercise (30 min)

Space for the audience to challenge and apply the concepts to their own context.

Speaker Bio

Marwan Arban is a Lebanese Australian entrepreneur, strategic advisor, and the Founder & CEO of ORIGIN, a regional consultancy operating across four countries with a mission to empower transformation through brand, technology, and growth systems. With over 100 team members and partnerships with leading organizations like Accenture, Marwan has led ORIGIN to deliver award-winning work for global institutions such as BCG, PwC, CBUAE, PIF, NEOM, Saudia, and several ministries and private sector giants across the GCC.

But beyond the accolades lies a deeper mission to transform the world one human at a time.

Marwan's journey began far from the boardroom.

Forced to drop out of school at 13, he defied the odds, rewriting his story through unshakable resilience and self-belief.

He is currently the President of the Lebanese Marketing Cluster, Board Member of the International Advertising Association (IAA) Lebanon Chapter, MELA 14 Cohort Leader, and an active member of the Entrepreneurs' Organization (EO).

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Tickets are free, but booking is a must!

Places are limited, book here: https://tinyurl.com/kas-ihl

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This session will be online from the comfort of your home.

This session is part of the Free Online Series Program done by I Have Learned Academy in collaboration with KAS: "Thoughts & Talks for a Better Lebanon"