In this session we will dive deep into the world of business development and communication to better understand what kind of place social media has in your company, what role it could play in its growth, and discuss practical applications.

Part 1 – Social media and business
First, we will explore topics such as digital business, new shopping behaviors, and social platforms’ business models. This will provide context for the following parts.

Part 2 – Social media and growth
Then, we will present the major marketing tools offered by social media platform and how businesses can use them to grow.

Part 3 – Social media and continuous user journeys
Finally, we will tackle the notion of user journey and examine how social media can deliver maximum results by deploying a variety of tools at the right time and targeting.

Objectives of the session:
This session will teach how to use social media to grow a business. In more detailed terms this means they will learn:
-The new digital behaviors
-The deep relationship between business and social media
-How social media platforms make money

-The marketing tools made available by social media platforms
-The kind of objectives you can expect from social media, and their business value
-The basics of using these tools

-What user journeys are and why they matter
-How they can use social media across these journeys to enhance their results
-What kind of results to track at different points of the user journey